SALEM, Ohio — Diamond Tours has made a commitment to secure its leadership role in group tourism by reaching out to new travel groups in seven target growth markets.
Diamond has increased its outreach to the following types of groups that have travel programs: faith-based groups, boomers, African Americans, the mature market, banks, alumni groups and chambers of commerce.
The nationally recognized tour company will bring its message to these groups through The Group Travel Family, an organization of group travel associations with, collectively, 25,000 travel groups in its membership.
“Diamond Tours is saying to groups that they recognize the value of relationships with group leaders, and they are backing up that statement with group travel education for group leaders,” said Joe Cappuzzello, president of The Group Travel Family.
Diamond Tours began serving travel groups 25 years ago with a single regional tour product and now offers tours nationwide with departures from any group or organization’s meeting place. The growth of the company can be traced to its single focus on group leaders and serving their needs. Groups can book tours with no deposit, and Diamond still prints trip fliers for groups free of charge.
If you are a group leader and want to learn more about Diamond Tours, simply attend your regional TravelTalks Meeting by registering free of charge at www.grouptraveltalks.com or call 800-628-0993.
