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Georgia Tourism Planning Exclusive Event for GTL Readers

The state of Georgia has signed on to do a major readership event with The Group Travel Leader Inc in the coming year.

Travel planner readers of The Group Travel Leader will be invited to participate in a multi-day site inspection trip through the state and will be accompanied by editorial and account management staff. The trip is tentatively scheduled for early 2016.

“The Tourism Division of the Georgia Department of Economic Development has contracted with us to do a major readership event in their state that will create national visibility for their destinations with thousands of qualified travel planners,” said publisher Mac Lacy. “We’ll be promoting this site inspection through our print and online channels and will assist Georgia with placing a couple dozen or so travel planners on this site inspection trip early next year.”

All tour planners who read The Group Travel Leader should be watching for details and registration information from Georgia in the late fall.

“Social media will be a major component of this event,” said Lacy. “Our office, in conjunction with Georgia’s marketing personnel, will make sure we chronicle the site inspection trip from start to finish so that planners who cannot attend may keep up with the exciting things we’re doing in the state.”

Following the trip, The Group Travel Leader will publish an extensive feature article on the destinations included in Georgia and will interview planners on the trip for their insights about bringing groups back to the state in the months to follow.

“Readership events like this, where we actually bring travel planners with us, are a big part of our future,” said Lacy. “Many of our clients want to be able to promote directly to a select group of readers in addition to receiving coverage in our industry-leading magazines. These events allow us to do that for them.”

If you plan travel for a group and might be interested in participating in this trip, watch for details about registering in the coming weeks!