SALEM, Ohio — Social media may be a popular buzzword, but The Group Travel Family is using it to educate travel planners and develop new travel clubs.
“We have found an audience that is hungry for up-to-date content regarding travel planning for groups,” said Charlie Presley, The Group Travel Family’s founder.
The Group Travel Family serves 25,000 travel planners nationwide who represent bank, baby boomer, mature-market and religious travel groups.
Destination and product education has been a focus of The Group Travel Family, and by embracing social media, it has expanded its reach. The Group Travel Family currently connects with over 10,000 travel planners via its Facebook pages and has reached more than 100,000 views of its videos on its YouTube channel.
“We began video recording our conference content a few years ago to make the education available beyond the walls of the conference,” Presley said. The effort was a success, with groups viewing the content 24/7.
“It has been gratifying to know that all of the valuable destination and product content has been viewed by 100,000 travel planners,” he said.
To view the Group Travel Family videos, go to www.youtube.com/grouptravelfamily
