Published June 03, 2014
Berkeley Repertory Theatre
When it was first established in 1968, Berkeley Repertory Theatre, like many movements of the time, took place on the street, using a storefront as its stage. It has since firmly established itself as a leading theater school, breeding ground for new plays — the Rep has sent seven shows to Broadway in the past seven years — and a place for the West Coast to receive shows fresh from New York.
All group sales for Berkeley Rep go directly through Sarah Nowicki, audience development manager, who aims to provide a concierge-style service, connecting groups with event spaces; privileged access to the Rep’s new premium bar, which opened last September; and private docent talks on-site, over dinner or in hotels.
“In the two years I’ve been here, we only had one time that we couldn’t get a group in,” said Nowicki. “But for special presentations, it’s harder to guarantee ticket availability.”
In the 2014-2015 season, “One Man, Two Governors” will come to the Rep as the West Coast premiere after its Broadway run, and comedic genius Steven Epp will star in Molière’s “Tartuffe.”