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Locally Grown Theaters


Gabi Logan
Published June 03, 2014

Berkeley Repertory Theatre

Berkeley, California  

When it was first established in 1968, Berkeley Repertory Theatre, like many movements of the time, took place on the street, using a storefront as its stage. It has since firmly established itself as a leading theater school, breeding ground for new plays — the Rep has sent seven shows to Broadway in the past seven years — and a place for the West Coast to receive shows fresh from New York.

All group sales for Berkeley Rep go directly through Sarah Nowicki, audience development manager, who aims to provide a concierge-style service, connecting groups with event spaces; privileged access to the Rep’s new premium bar, which opened last September; and private docent talks on-site, over dinner or in hotels.

“In the two years I’ve been here, we only had one time that we couldn’t get a group in,” said Nowicki. “But for special presentations, it’s harder to guarantee ticket availability.”

In the 2014-2015 season, “One Man, Two Governors” will come to the Rep as the West Coast premiere after its Broadway run, and comedic genius Steven Epp will star in Molière’s “Tartuffe.”

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