courtesy Rock and Roll HOF
The Group Travel Leader
Published July 01, 2017
CLEVELAND — The Rock and Roll Hall of Fame’s multiyear transformation, the largest in its 21-year history, continues this year with the opening of a new cafe on the main plaza level and the Connor Theater featuring arena-quality sound, larger-than-life video screens and fan interactivity.
The Rock and Roll Hall of Fame is working with Academy Award-winning filmmaker Jonathan Demme and world-renowned experience design agency BRC Imagination Arts to create the Connor Theater.
The new All Access dining, open to both museum visitors and drop-ins, will feature food from Cleveland’s top chefs.
The Rock Hall will also open new tour bus parking this summer, create a kitchen and streamline the ticketing and entry experience behind the scenes to better serve visitors.
The transformation will continue over the next three to five years. Last year, the hall of fame unveiled a redesigned atrium, a new retail store with new products, a live outdoor music experience and beer garden and a massive public art installation — seven-foot-high block letters that spell out “Long Live Rock.”