The Group Travel Leader Inc. will publish the industry’s Official River Cruise Guide for Groups in October 2018 and distribute it to more than 30,000 travel planners and travel agents through its print and digital editions. The freestanding magazine will mail with the September/October issue of Select Traveler and the October issue of The Group Travel Leader and will highlight river cruise products now being offered on six continents.
“Over the past two decades, river cruising has emerged as one of the fastest-growing segments of the travel industry, and preformed groups are a key component of that growth,” said publisher Mac Lacy. “New and improved vessels are introduced each year, and there is a large growth curve yet to come for this relatively new travel segment.”
The Official River Cruise Guide for Groups will include multipage sections on the following:
• The most popular rivers for cruising in North America, Europe, Asia, Africa, South America and Australia. Each river will be defined for first-time cruisers using its cultural offerings, regional cuisine, historic sites, primary ports and other details.
• Types of vessels and products now being offered based on an ever-evolving product line. Shore excursions and sightseeing options; bicycling and walking tours; special events; and iconic beer, wine, and spirits regions will be identified.
• A definitive Q&A section with participating river cruise and tour companies. Cruise and travel executives will share their best advice for preformed groups about how to enjoy worldwide river cruising.
• Detailed product and vessel information sections for participating river cruise companies and tour operators. Premium advertising positions will also be available.
“From the most traveled rivers, like America’s Mississippi and Europe’s Danube and Rhine, to more exotic options, like Southeast Asia’s Mekong and South America’s Amazon, the world’s classic rivers now offer some of the very best means of enjoying its most-dreamed-about travel destinations,” said Lacy. “The Official River Cruise Guide for Groups will illustrate that reality for thousands of group decision-makers each October.”
For more information about how to participate in the 2018 edition, call Stacey Bowman or Kelly Tyner toll-free at 888-253-0455, or email them at stacey@grouptravelleader.com or kelly@grouptravelleader.com.
