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Download Our Buyer’s Guide E-Book

To plan the best trips, you need to start with the best information.

Putting together tours, cruises and other memorable trips for your customers, colleagues and friends is  no small feat, and if you go into the process unprepared, you’re likely to overpay and under-deliver. The latest e-book from The Group Travel Leader is full of up-to-date insights and practical information to help you plan travel with confidence.

“Buyer’s Guide for the Group Travel Industry” gives you a look at business factors and tourism trends that will impact the bottom line of your travel operations. Readers will hear from industry experts about how tours are priced, the best way to book motorcoaches, marketing tips and more.

Written by Brian Jewell, executive editor of The Group Travel leader, and a contributing team of professional travel journalists, “Buyer’s Guide for the Group Travel Industry” features interviews with dozens of travel insiders who give their perspective and experiences on a variety of practical topics.

“We meet tour operators and group leaders around the country, and they always have questions about fundamental aspects of the tourism business,” Jewell said. “In the Buyer’s Guide, we set out to answer those questions with direct, no-nonsense information about pricing and best practices, as well as some marketing tips and forecasts about destinations that will be popular with groups in the coming year.”

Each chapter of the e-book focuses on a topic that will be helpful to travel planners. One section breaks down the math that goes into pricing tours, helping travel planners choose amenities and services that fit their budgets best. Another delves into the business of buses, giving planners a road map to finding the right transportation provider. The chapter “Your Brand Matters” has a list of 10 things that all travel organizations need to appear professional and competent. And the final chapters delve into destinations that are selling at home and abroad.

“I’m a strong believer that educating travel planners makes trips better for everyone involved,” Jewell said. “This e-book has so much helpful information that it should be required reading for anyone planning tours in 2018.”

The e-book is available as a free download for a limited time. Get your copy  today at

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