Smart group travel and meetings marketers avoid five common pitfalls One simple mistake can derail your entire marketing plan. There are a lot of ways to go about promoting a destination or attraction. But when it comes to attracting highly desirable tour and meeting groups, the methods you use to market to market to leisure […]

Choosing your media partners requires a look at frequency, quality and expertise along with trust.

Did Your Last FAM flop or was it a home run? Discover our secrets for amazing familiarization tour ROI.

In today’s high-tech world, marketers have a wealth of options for getting their messages out. Amid digital ads, social channels, TV, billboards and numerous other platforms, does print advertising still work? We believe it does. But don’t take our word for it. Here’s what some of the world’s leading marketing researchers have found about the […]

Advertising to groups can bring 50x the impact of your marketing dollars