SALEM, Ohio — The travel industry is discovering the value of group travel within the African-American community and seems to also agree that attending the African American Travel Conference (AATConference) not only offers a great return on investment but also is a lot of fun.
AATConference is the leading gathering of travel leaders in the African-American community and brings them together with travel industry representatives interested in this group market. AATConference is in its 18th year and was recently held in St. Charles, Illinois.
The conference had a record attendance of over 350 delegates, with 28 states represented and a total group buying power exceeding $35 million.
Travel industry delegates rated the conference as one of the best events in the industry:
• 88.9 percent of delegates said the conference met or exceeded their overall expectations.
• 81.5 percent of delegates rated the marketplace and appointments as very satisfying.
• 96.2 percent of delegates rated the conference as extremely or very enjoyable.
•92.1 percent of delegates plan to attend the 2019 AATConference.
“I give credit to the AATConference travel planners for these off-the-chart ratings,” said Joe Cappuzzello, president of AATConference. “They are so real and welcoming of new relationships and ideas.”
Travel industry members who have not yet discovered the African-American group market should look at the survey results from this year’s travel industry delegates, which indicate there may be an untapped group marketplace at AATConference that is not only profitable but also enjoyable.
For information on AATC, call 800-628-0993 or visit www.aatconline.com.