SALEM, Ohio — It’s always exciting to discover new ventures that help group planners refine their process for selecting destinations. One such venture is the Green Book Experience, founded by travel industry veteran Karin Aaron.
Aaron brings a wealth of industry knowledge to this endeavor, including stints with convention and visitors bureaus and Hilton Hotels.
“Karin has a pedigree in tourism that makes her uniquely qualified to take on this project and deliver a tourism guide that can be utilized by all traveling groups,” said Charlie Presley of the Group Travel Family of Brands.
Inspired by the historic “Negro Motorist Green Book,” the new Green Book Experience is a comprehensive online destination travel guide and booking service. It provides important travel information and connections to historical and cultural sites, venues and experiences of the African American and other multicultural communities that are part of a destination.
“We believe that the power of travel brings people together, and access to arts, history and cultural experiences is the gateway to understanding the African American story,” said Aaron. “The new Green Book Experience embodies the best of travel experiences to connect you to adventures that will intentionally transform our lives.”
The Green Book Experience has also partnered with GroupCollect to develop an online app to allow easy access to and booking of hotels, attractions and points of interest related to the book’s content.
Aaron will also be keynote speaker at The African American Travel Conference this month in Chesapeake, Virginia. She will share the stage with Bud Geissler, GroupCollect president.
Travel planners can find the Green Book Experience online at greenbookexperience.com. Karin Aaron can be contacted at karin@greenbookexp.com and Bud Geissler at bud@groupcollect.com.
