Baby boomers are a travel-ready demographic that can’t be ignored, and travel planners know that. College alumni groups and chambers of commerce have recognized the strengths of their baby boomer constituencies and are using group travel to build affinity among their boomer members. The University of Utah Alumni Association caters to boomers and even older…
Aurelia Carlen, marketing manager of Zurich Tourist Office, speaks about how Zurich has developed a trendy reputation.
Dennis Savage, senior vice president of CIE Tours, discusses his company’s focus on Ireland and what a typical tour of Ireland would include.
Mike Rea, CEO of Tourism Cares, reveals information on Rea’s plans for Tourism Cares as the nonprofit’s new CEO (credit mary).
Terry Dale talks about how group travel bookings windows have expanded and the pent up demand for travel.
Ian Swain, founder and CEO of Swain Destinations, talks about family groups and community groups (credit mary).
Travel Alliance Partners members all sell prearranged itineraries, but every TAP tour operator also customizes tours to fit groups’ desires.
Travel Alliance Partners presented its Spirit of TAP award to Todd Stallbaumer with Oklahoma Tourism and Recreation Department.
Destinations seek to be less parochial in their approach.
Trade groups see opportunities in youth, ethnic and multigenerational markets.