The Group Travel Leader and Southeast Tourism Society (STS) will partner again in 2025 on the Go South Tour Planner, the most comprehensive group travel planning resource published each year for the southern United States. STS is a membership organization that has promoted domestic travel to the South for more than 40 years and provides its members with education, advocacy, recognition and networking. Its meetings include STS Marketing College, STS Connections and the SMPR Forum.
“We have published our Go South Tour Planner in partnership with STS for five years now and find them to be a dynamic partner that creates a lot of grassroots support for this project,” said Kyle Anderson, vice president of sales and marketing for The Group Travel Leader Inc. “Their membership is engaged and informed on every issue affecting southern tourism and they understand how group travel positively impacts the South.”
The 2025 Go South Tour Planner will be the highlight of the January issue of the magazine and will explore five editorial concepts that drive thousands of group trips across the South annually:
- Waterfront Destinations
- Wellness Experiences
- Shopping Hotspots
- Student and Youth Destinations
- Historic Destinations
The Go South Tour Planner is read by more than 30,000 active travel planners its print and digital formats and is housed prominently on the websites of both STS and The Group Travel Leader Inc for the 2025 calendar year.
Print and digital advertising is available to all STS member organizations and close on December 4, 2024. For advertising rates and specs click here or email Kyle Anderson or Telisa Rech.
