Kyle Anderson has been named vice president of sales and marketing for The Group Travel Leader Inc and Small Market Meetings, effective May 1.
Anderson began his tenure with the two companies as a part-time employee in January 2018 while finishing up his degree in hospitality management and tourism from the University of Kentucky. In January, Anderson enrolled in UK’s Gatton School of Business to earn his MBA.
“Kyle has proven himself at every level of our companies as an elite sales professional,” said publisher Mac Lacy. “His instincts for marketing are equally good, and he will make an outstanding vice president for our growing companies.”
As vice president, Anderson assumes responsibility for guiding the sales success of four national magazines — The Group Travel Leader, Small Market Meetings, Select Traveler and Going on Faith — and the brands they represent. Each has a national following in its niche of the travel or meetings industries, has a digital presence online that extends that reach exponentially, and offers familiarization trips and custom content opportunities for domestic and international destinations.
“As we enter our 34th year of print and digital operations, we’re excited to have Kyle bring his insights and creativity to our sales and marketing efforts,” said Lacy.
Kyle and his wife, Caitlin, are the proud owners of two golden retrievers, Millie and Finn, and are enthusiastic fans of the University of Kentucky’s athletic teams. Kyle is also an avid golfer.
Readers can reach him at 859-253-0455 or kyle (at) grouptravelleader.com.
