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ATA and Africa Sign On

SALEM, Ohio — The world is about to become a little smaller for travel groups as the Africa Travel Association (ATA) and The Group Travel Family enter into a promotional partnership to increase awareness of travel possibilities to Africa.

The ATA is Africa’s most prominent tourism organization, with a membership that includes travel ministries, tourism bureaus, airlines, cruise lines, hotels, resorts and tour operators. The organization’s purpose is to promote travel and tourism to Africa.

The relationship between the two tourism organizations opens great possibilities for creating awareness of group travel to Africa for the 25,000 members of The Group Travel Family.

“Our members are open to new adventure travel and take over 1 million travelers on international trips annually,” said Charlie Presley, president of The Group Travel Family.

In addition to creating awareness of Africa as a destination, the relationship also gives an inside look at the inner workings of group travel in America and how important the group leader is as a travel influencer. A series of workshops is planned to educate ATA member companies on what role the group leader plays in the community and the resulting volume of travel.

The relationship will begin in August when ATA has a presence at The Going On Faith Conference, where the organization will introduce Africa as a destination to the more than 200 faith-based-travel planners registered.

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