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Diamond Tours adds baby boomers to its target market

MILWAUKEE — Although Diamond Tours is a household name in the mature group market, it is focusing on new baby boomer groups through the Boomers in Groups (BiG) Travel Gathering in Milwaukee this October.

Diamond Tours, headquartered in Fort Myers, Fla., is the largest company in the country dealing exclusively in group tours by bus. It has been in business since 1987 with thousands of bus tour groups spread across almost every state in North America.

“If you have a group of boomers that loves to travel and are looking for affordable group tour opportunities, Diamond Tours is a group-travel specialist with a focus on bus tours,” said Joe Cappuzzello of BiG.

Delegates at BiG will discover more than 30 Diamond Tour packages that include destinations from Miami and Key West, Fla., to Montreal and Quebec.

In addition to meeting boomer groups at BiG, Diamond will also sponsor a banner ad on the website to direct groups to new vacations and destinations.

“We appreciate Diamond’s support of BiG and that they recognize the emerging boomer group travel market,” said Cappuzzello.

For information on Boomers in Groups Gathering, contact Tammy at 800-628-0993 or or visit