In today’s high-tech world, marketers have a wealth of options for getting their messages out. Amid digital ads, social channels, TV, billboards and numerous other platforms, does print advertising still work?
We believe it does. But don’t take our word for it. Here’s what some of the world’s leading marketing researchers have found about the effectiveness of print:
- According to the American Marketing Association, print advertising brings a 38% higher ROI than any other marketing channel.
- Temple University found that consumers spend more time looking at print ads than digital ads, remember them better and have more robust emotional responses.
- Research company MarketingSherpa found that 82% of Americans trust print ads more than any other medium when making purchasing decisions.
- The Association of Magazine Media found that print magazines are the #1 most trusted media among affluent consumers.
- Marketing firm Top Media Advertising found that 95% of people 25 years old and younger read magazines, and 92% find them more manageable than digital media.
- When it comes to print ads, bigger is better: RAMetrics data shows that 77% of readers recall full page ads; 78% recall cover wraps; and 83% recall two-page spreads.
Print + Digital = A Perfect Match
Print is also the ideal companion to digital marketing campaigns. Top Media Advertising found that integrating print ads into a digital campaign increases the effectiveness of the campaign by up to 400%.
At The Group Travel Leader, our media experts are standing by to help you craft print and digital campaigns that will motivate potential customers and drive business results. Give us a call today!
Contact Sales for more information!
