Want to maximize the return of your travel organization’s adverting investment? Marketing to groups could increase your impact by 50x.
50x Impact
When a couple or a family comes to visit you, they stay in one hotel room, buy a handful of admission tickets and spend a moderate amount on food and shopping. But a tour group of 50 people reserves 25 rooms in your community. They buy 50 admission tickets at every attraction and 50 meals at every restaurant. That’s up to 50x the spending power.
Reach the One That Matters
So how do you get that group of 50 people to come to you? The good news is that you don’t have to reach all 50 of them with your marketing message. One group travel planner can bring you much more business than the everyday people you reach in consumer media or on social channels — as much as 50x more business.
Targeted Reach = Big Value
Reaching group travel planners on your own is nearly impossible. You can’t target them on social. They don’t live in a certain geographic area or match a particular demographic model. But when you tap our network of America’s most active travel groups, you get a 50x impact at a fraction of the price.
At The Group Travel Leader, we’ve been helping travel marketers like you reach tour operators, travel agents, trip planners and other group travel influencers for over 35 years. Read the full article to learn more, and reach out to us when you’re take your group game to the next level.
— Telisa & Ashley
