Advertising to groups can bring 50x the impact of your marketing dollars
Want to maximize the return of your travel organization’s adverting investment? Marketing to groups could increase your impact by 50x.
Tour groups are a huge part of the travel landscape — and growing even bigger. In 2024, group travelers spent nearly $40 billion in the U.S. alone. And when they come to your community, they show up big-time.
If you’re not working to attract tour groups, you could be missing the biggest opportunity in travel.
The 50x Factor in Group Travel
Think about it — if a couple or a family comes to visit you, they’re going to stay in one hotel, buy a handful of admission tickets and spend a moderate amount on food and shopping. But if a group comes to town, it’s a whole different ballgame.
A tour group of 50 people is going to reserve 25 rooms in your community. They’re going to buy 50 admission tickets at every attraction and 50 meals at every restaurant. And group travelers take shopping to the next level!
So how do you get that group of 50 people to come to you? The good news is that you don’t have to reach all 50 of them with your marketing message. You only need to reach one.
Every group is led by a key decision-maker who picks the group’s destinations and plans the group’s trips. If you can reach that key influencer, the rest will follow their lead.
At The Group Travel Leader, we’ve been helping travel marketers like you reach tour operators, travel agents, trip planners and other group travel influencers for over 35 years. And we’re confident that we can help you do the same — and get an incredible return on investment.
Why? Because our audience is highly qualified and highly targeted in ways that other advertising channels just can’t compete with.
Targeted Reach = Big Value
Our travel planners can bring you much more business than the everyday people you reach in consumer media or on social channels — as much as 50x more business. But when you work with us, you don’t pay 50x more to reach them. Not even close.
You could try to reach group travel organizers on your own, but you probably won’t have much luck. You can’t target them on social. They don’t live in a certain geographic area or match a particular demographic model.
In other words, trying to reach group travel planners through mainstream media channels is a waste of your time and money.
But when you work with us to target America’s most active travel groups, you get a 50x impact at a fraction of the price.
No more chasing digital fads.
No more wasting ad dollars on irrelevant viewers.
No more fighting for business from low-value customers.
Invest your effort — and your money — where it will make the most impact. When you’re ready to start, we’re here to help.
