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Minneapolis launches 19 new experiential products

gtm-nov13-Meet-Minneapolis(1)Courtesy Meet Minneapolis

MINNEAPOLIS – Groups can discover the secrets of an art curator, an improv performer and actors performing in stage combat by choosing one of Minneapolis’ new 19 experiential products.

Created by Meet Minneapolis and partners, the interactive tours offer meetings and groups a variety of experiences from outdoor adventure to arts and culture.

“I am thrilled with the work by our partners to launch these new engaging and immersive experiences for our visitors to Minneapolis,” said Melvin Tennant, president and CEO of Meet Minneapolis. “This puts us at the forefront of this growing experiential trend.”


Participating Meet Minneapolis partners each created one or two new experiences, totaling 19. The partners include:
•    American Swedish Institute
•    FOCI Center for Glass Arts
•    Guthrie Theater
•    Minneapolis Institute of Arts
•    Walker Art Center
•    Brave New Workshop
•    Above the Falls Sports
•    Segway Insider Tours
•    Midtown Global Market
•    Napa Valley Grille
•    Ross Sveback (at Mall of America)
•    Dick’s Last Resort
•    Sea Life Minnesota Aquarium
•    Historic Fort Snelling

These partners have spent the last nine months developing their organization’s experiences, including scripting, staging, testing and training their docents and guides. Only the Segway Insider Tour of downtown Minneapolis and the Above the Falls Sports kayak excursions on the Mississippi River can be booked by individuals as well as groups.

Midtown Global Market has introduced an international experience where groups can meet the market’s newly immigrated merchants to hear their stories and sample their cultural cuisine. Another experience takes guests behind the scenes at the Walker Art Center for the insider scoop on collecting and curating art.

For a theatrical immersion, groups can also choose a comedy sketch workshop at the Brave New Workshop, which is the oldest improv troupe in the U.S. The Guthrie Theater lets guests try their hand an on-stage fighting in the workshop The Art of Stage Combat.

Other experiences involve interacting with animals at the Sea Life Minnesota Aquarium, competing in a scavenger hunt in the Mall of America and food and wine pairings at the Napa Valley Grille.

For more information on Minneapolis’ experiential products, visit