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Overseas Adventure Travel launches new itineraries aimed at baby boomers

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Laos, courtesy Overseas Adventure Travel

BOSTON – To attract some of the 94 million Americans over the age of 50, Overseas Adventure Travel (OAT) has launched seven new small group itineraries in South Africa, Southeast Asia, South American and Europe. OAT gears these small group itineraries for boomers known to prefer off-the-beaten path destinations with interactive experiences.

“As more Americans turn 50, OAT is experiencing significant growth, especially among women, who now comprise 70 percent of our travelers, and solo travelers, who represent 35 percent of all bookings,” said Vince Cook, CEO of OAT. “With that growth, we’re finding more of our travelers have been there, done that and are pushing us to add specific, less-traveled destinations.

“In response, we have created seven new adventures that take travelers to places like Bali’s enchanting islands, Central Europe’s medieval cities and southern Africa’s captivating game reserves. Each new adventure will provide our travelers with the kind of intimate, compelling and unique experiences of a country and its people that they have come to expect from OAT.”

From 2011 to 2013, more than 116,000 Americans ages 50 and older have traveled with OAT. More than a third of these traveled solo. OAT offers free single supplements on all its trips to continue to attract this demographic.

New 2013 tours include:
•    South Africa: South Africa, Zimbabwe, Namibia and Botswana
•    Best of Brazil: Cultural Rhythms and Natural Wonders
•    Java and Bali: Indonesia’s Mystical Islands
•    Jewels of Bohemia: Czech Republic, Slovakia and Hungary
•    Crossroads of the Adriatic: Croatia, Montenegro, Bosnia and Herzegovina, and Slovenia
•    Ukraine and Moldova
•    Southern Peru and Bolivia: Inca Landscapes and Lake Titicaca

The tour operator limits its Land Adventure groups to 10 to 16 travelers and its Small Ship Adventures to 16 to 25. For more information, visit www.oattravel.com.

 

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