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BB Riverboats is Riding the Silver Wave

“Tour groups are on the move and we are delighted they are coming back to Northern Kentucky and BB Riverboats.  We’ve had a fair amount this month and expect to double the numbers in May.  Bookings for the summer and fall are exceeding our expectations so we couldn’t be happier.  We may not get back to pre-pandemic numbers right away, but the travelers that are on the road are thrilled to be out and enjoying themselves.”

— Nancy Willhoite, BB Riverboats in Newport, Kentucky


Groups are on the move again as fully two-thirds of Americans 65 and older have been vaccinated and more than 80 percent will be by the start of summer.  By this summer, 45 percent of all our travel planners and tour operators expect to be traveling with their groups again, and by this fall, 76 percent expect to have groups out enjoying America’s destinations.

This submission from our friends at BB Riverboats in Northern Kentucky tells the tale.  Based on our research, planners expect pent-up demand to mean that trips will sell out earlier and many traditional favorites like BB Riverboats will see a return of groups.  America’s national parks, wide open western spaces, New England, beaches, rivers and storied towns will all see a resurgence of groups.

Ride the silver wave with us as older Americans celebrate their newfound freedom to travel again!