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We’re Still Here

We’re still here.

We’re missing many friends and partners right now as we gaze out across the travel horizon. Maybe we’ll see some return in the months ahead, but then again, we may never have the chance to say goodbye to others. 

When the worst of COVID-19 began 18 months ago, we chose to try and weather the storm. That was our mindset. We kept our staff together, learned a lot through two months of working remotely, and continued publishing magazines for this industry. 

That May, we launched a popular public awareness campaign called “Travel Awaits.” We created a logo and a hashtag for the campaign and made it available to the industry. We compiled inspirational videos from destinations that were struggling to stay viable and offered the Travel Awaits campaign for free national exposure. Many took advantage of it and thanked us for it.

We’ve published dozens of magazines during the pandemic and offered our readers many ideas for withstanding the crisis and emerging intact when it is finally beaten. We have reported extensively on how industry leaders are guiding their organizations through these uncharted waters.

We published our annual Go South Tour Planner with the Southeast Tourism Society this January and managed to keep our publishing commitments with partners like the Myrtle Beach CVB, Ohio Has It and Travel Alliance Partners as well.

Remarkably, we were able to collaborate with our partners at the U.S. Civil Rights Trail Marketing Alliance this March to publish our largest magazine to date on that transformative trail. This year, we launched another awareness campaign as vaccinations began to improve travel prospects. Our Ride the Silver Wave campaign shares the great news that millions of 50-plus travelers across America have been vaccinated and feel ready to regain their freedom as travelers.

And so, nearly two years into this pandemic, we’re still here. It’s September 2021, and you are reading this new edition of our Group Travel Industry Buyers Guide. Because of our confidence in this industry to endure and thrive, all of us at The Group Travel Leader Inc remain eager to continue as its most trusted voice.

We’re still here, and we’re ready when you are. Let’s rebuild your group travel business together.

Call or email Kelly Tyner or Kyle Anderson to discuss an advertising plan!


Mac Lacy

Mac Lacy is president and publisher of The Group Travel Leader Inc. Mac has been traveling and writing professionally ever since a two-month backpacking trip through Europe upon his graduation with a journalism degree from the University of Evansville in 1978.