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Louisville, affectionately known as Bourbon City, is a vibrant destination offering diverse experiences, perfect for group travel. With its rich heritage, world-renowned bourbon, and unique attractions, Louisville ensures a memorable visit for groups of all sizes.
Urban Bourbon Experiences
No trip to Louisville is complete without indulging in its famed bourbon culture. The city boasts group-friendly distillery tours and tastings, with highlights like the iconic Kentucky Bourbon Trail®, featuring stops at the Evan Williams Bourbon Experience, Angel’s Envy, Old Forester Distilling Co., to name a few. These distilleries provide a glimpse into bourbon history, production, and tasting, appealing to both bourbon connoisseurs and novices.
Beyond the distilleries groups can create their own bourbon blend at the new Barrels & Billets experience at the Louisville Slugger Museum & Factory. Across the street, the Frazier History Museum offers interactive exhibits on Kentucky history and America’s Native Spirit—Bourbon—and is the official starting point and welcome center for the Kentucky Bourbon Trail®.
The Kentucky Derby Year-Round
Louisville is home to the Kentucky Derby, the most exciting two minutes in sports. While the Derby is an annual event, groups can enjoy Derby-related activities year-round. Special packages at the Kentucky Derby Museum include racetrack tours, a delectable Chef’s Buffet overlooking the track, fun group activities like Hatitude, and possibly watching live races at Churchill Downs. Other year-round Derby itinerary builders include the Belle of Louisville, Derby City Gaming, Hermitage Farm, and lunch at the iconic Wagner’s Pharmacy located across the street from Churchill Downs.
Group-Friendly Restaurants
After a day of sightseeing, groups can relax and dine at Louisville’s many group-friendly restaurants. The city’s Southern cuisine and hospitality stand out, with popular spots like the Bristol Bar & Grille, Doc Crow’s Southern Smokehouse & Raw Bar, The Café, Paristown Village Market — and many more culinary delights to choose from.
Other Attractions
Louisville’s variety of group-friendly attractions ensures something for everyone. For a scenic view of the Ohio River, groups can enjoy lunch or dinner cruises aboard the Belle of Louisville, a 110-year-old steamboat. Bourbon City is also home to legends and the legendary. Go behind the scenes at the Louisville Slugger Museum & Factory to see how the famous bats are made, with visitors receiving personalized mini bats as souvenirs. Additionally, the Muhammad Ali Center, dedicated to the boxing legend and Louisville’s native son, offers inspiring exhibits that highlight special moments throughout Ali’s life that are sure to resonate with visitors of all ages. Explore the largest collection of Victorian mansions in the U.S. with a tour of historic Old Louisville, which is also home to the country’s largest juried art show, the St. James Court Art Show.
A Perfect Group Travel Destination
With its cultural heritage, culinary delights, and group-friendly amenities, Louisville is the perfect destination for leisure motorcoach groups. Whether it’s savoring bourbon, experiencing the excitement of the Kentucky Derby all year, or exploring the city’s numerous attractions, Louisville guarantees an enriching and enjoyable visit for all.
