A bad logo could be costing you business.
Ross Evans has seen all manner of wild and weird logos. A longtime branding expert and vice president at Redpoint Marketing PR, he has worked with many travel companies to create logos and branding that transform their identity and make a big impact on their bottom lines. He joins this episode of the podcast to share insights on why your branding isn’t working and how you can make it better.
Ross discusses the basics of a strong visual brand and how you can leverage them to increase your company’s profits. He explains why travel companies need to put more emphasis on visual branding than other organizations and gives tips for how to achieve great brand design on a budget. Plus, we have news about a new tour concept for travelers in their 40s and 50s; a Road Tip about the best shoes for travel; and a Hot Minute about the most important ingredient your trips are missing.
Podcast: Embed
Insights from Ross Evans
Ross had lots of insights about how your visual branding impacts customer decisions — without them even realizing it. Here’s what he had to say about why visual branding is so important:
“A visual brand is the language a company uses to articulate its brand pillars, its brand values, how it treats its customers…. They’re important because they make a first impression. We process color and texture and shape before we read a single word.”
Plus, he had great perspectives on:
- How bad branding holds businesses back
- How to avoid the dreaded “design by committee”
- Leveraging a great visual brand to sell more trips
Resources Mentioned in This Episode
Find Redpoint online and subscribe to Tickled Red at redpointmarketingpr.com.
Hear our interview How The Pandemic Changed Travelers with Dan Christian here.
Register to attend Dan’s Travel Trends AI Summit with this link and use the code TTGATHER at checkout to save $100 on registration.
Key Moments From This Episode
1:10 — Travel News: Tauck launching a brand for younger travelers
2:30 — Road Tip: The ideal travel shoes
7:37 — Save big on the Travel Trends AI Summit
11:42 — How Ross Evans discovered the importance of visual branding
14:05 — The basics of visual branding
15:30 — How fonts and colors communicate your values
17:28 — How bad branding holds travel businesses back
18:55 — Why visual branding is more important in travel than in other businesses
21:22 — The essentials of a travel company brand
24:16 — What kind of design support do small travel businesses need?
26:20 — How you know it’s time to rebrand
31:41 — Getting a great brand design on a budget
36:12 — How to avoid design by committee
37:19 — Leveraging your brand to sell more trips
47:54 — Hot Minute: The most important ingredient your trips are missing
Watch the Full Interview
See the full interview with Ross on our YouTube channel.
About the Podcast
Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly.
You can find Gather and Go wherever your listen to podcasts or subscribe by email.
