ATLANTA, Georgia — Southeast Tourism Society (STS) will celebrate 30 years of Marketing College, its unique continuing education program for the travel and tourism industry, this summer.
Since its inception in 1992, the annual STS Marketing College has hosted tourism professionals for one week on a three-year path to earning their Travel Marketing Professional (TMP) certification. What began as the vision of the late Dorothy Hardman has now graduated over 1,200 TMPs across the association’s 14-state region. Marketing College has become a staple of professional development for tourism organizations throughout the Southeast.
“We are excited to celebrate the 30th anniversary of Marketing College this year.” said Monica Smith, president and CEO of Southeast Tourism Society. “The longevity of this program, and the 1,200-plus TMPs to date, are a testament to the quality of education, leadership development and networking that are the cornerstones of Marketing College.”
This year’s Marketing College will take place June 5–10 on the campus of Mercer University in Macon, Georgia. Class topics will include Vital Tools to Empower Your Online Marketing Strategies; Tourism Product Development; Trends and Best Practices for Sports Tourism Marketing; and Perception is Reality: Creating a Crisis Communication Response Framework.
Registration is open and can be accessed, along with a complete schedule, at southeasttourism.org.