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Brian Jewell to discuss travel personalities


Brian Jewell, executive editor of Bank Travel Management magazine, will address delegates at the opening session of the BankTravel Conference in Virginia Beach, Virginia regarding six common travel personalities that bankers may encounter within their groups. The session takes place on the afternoon of February 5 following the traditional banker breakout sessions that open the conference.

“In my nine years as a travel writer and editor for The Group Travel Leader Inc, I have discovered six dominant travel personalities that bank travel program planners are likely to encounter in their work,” said Jewell. “Knowing and understanding these personalities allows the bank director to offer better experiences to a diverse group of people. And the better one’s experience is, the more likely he or she is to join the bank for a group trip again.”

Jewell identifies the following personalities to watch and plan for:
•    The Pilgrim
•    The Epicurean
•    The Adventurer
•    The Connector
•    The Learner
•    The Vacationer

“Knowing the travel personalities in your bank program membership can help you to create focused ‘mini-tours’ that highlight one or two areas of interest,” said Jewell. “And any destination can be packaged to appeal to any travel personality—it just takes some legwork and creative thinking.”

Jewell joined the staff of The Group Travel Leader Inc in 2004 after spending a year as a freelancer for the publishing company. He has been the executive editor of Bank Travel Management since July, when he assumed the position of executive editor for all magazines within the Lexington, Kentucky-based company.

Bank program directors may register for the conference, which takes place February 5-7, by contacting Teresa Burton at (330) 337-1027. Or e-mail her at

Mac Lacy

Mac Lacy is president and publisher of The Group Travel Leader Inc. Mac has been traveling and writing professionally ever since a two-month backpacking trip through Europe upon his graduation with a journalism degree from the University of Evansville in 1978.