SALEM, Ohio — The Group Travel Family of Brands stands at the forefront of the group travel industry, providing tailored solutions and networking opportunities for travel planners, loyalty program directors and industry suppliers.
With a focus on niche markets, the organization’s conferences bring together professionals to explore trends, forge partnerships and discover new destinations. In 2026, the lineup features specialized events that cater to diverse segments of group travel. Here’s a spotlight on four key conferences: Select Traveler Conference, Going on Faith Conference, African American Travel Conference and GroupTravelCon. Each event offers a blend of educational sessions, marketplaces, sightseeing and entertainment, making them essential for anyone in the field.
Kicking off the year, the Select Traveler Conference is designed for loyalty program directors from banks, alumni associations, chambers of commerce and other organizations focused on upscale affinity group travel. This event emphasizes building partnerships to enhance member experiences through curated travel opportunities.
Scheduled for February 15–17 in historic Williamsburg, Virginia, Select Traveler Conference attendees will stay at the Williamsburg Lodge and immerse themselves in a destination rich with American history. The agenda includes educational seminars on travel trends, one-on-one marketplace appointments, networking receptions and local sightseeing to showcase Williamsburg’s Colonial charm and group-friendly attractions.
Focusing on the vibrant world of African American group travel, the African American Travel Conference serves as a hub for planners and directors interested in culturally resonant experiences. It highlights destinations and programs that appeal to African American travelers, fostering inclusivity and innovation in loyalty programs. Set for April 20–22 in Birmingham, Alabama, the event will be held at the Hyatt Regency Birmingham. Participants can expect seminars on emerging trends, marketplace sessions for networking with peers and suppliers, and excursions to explore Birmingham’s rich Civil Rights history and modern attractions.
Next up is GroupTravelCon. As the nation’s leading gathering for this niche, GroupTravelCon provides opportunities to meet new group travel planners and discuss strategies for creating memorable, culturally significant trips. This conference is ideal for those aiming to diversify their offerings and build lasting industry relationships. For group travel directors and professionals handling loyalty programs, GroupTravelCon offers a comprehensive platform to delve into business opportunities, market trends and best practices in organizing group tours. Taking place June 8–10 in Pigeon Forge, Tennessee, the conference is hosted by U.S. Tours at The Ramsey Hotel & Convention Center. The schedule features registration on arrival day, followed by seminars, two marketplace sessions with timed appointments, a vendor spotlight, destination showcase and evening entertainment. Sightseeing highlights Pigeon Forge’s scenic Smoky Mountains and family-oriented attractions.
Rounding out the series, the Going on Faith Conference caters to church group travel planners and faith-based organizations, emphasizing spiritual and communal journeys that strengthen group bonds. Planned for August 11–13 in Owensboro, Kentucky, the event promises a welcoming atmosphere along the Ohio River, though hotel details are forthcoming. Attendees will participate in seminars on faith tourism trends, marketplace interactions and local tours showcasing Owensboro’s bluegrass heritage and riverfront vibes.
Whether your focus is affinity, cultural, general group or faith-based travel, these events offer unparalleled opportunities to elevate your programs and connect with like-minded professionals. Please call 800-628-0993 or visit grouptravelfamily.com to attend one of these great events.
