LOUISVILLE, Kentucky — Visitors to the Kentucky Bourbon Trail now have an official starting point from which to gather information and advice about visiting bourbon distilleries around the state.
Located on the first floor of the Frazier History Museum in downtown Louisville, the Kentucky Bourbon Trail Welcome Center, a partnership between the museum and the Kentucky Distillers Association, opened in late August.
The center features a professional concierge service to help visitors plan their trips and to also help them navigate Louisville’s booming bourbon and culinary scene.
“We get dozens of calls every day from visitors around the world who are planning their Kentucky Bourbon Trail journey and asking where to start,” said distillers association president Eric Gregory. “Now, we’ll have the perfect answer: the Kentucky Bourbon Trail Welcome Center at the Frazier History Museum.”
Also opening in conjunction with the center the Spirit of Kentucky Bourbon Exhibit on the museum’s third floor features immersive digital displays that trace bourbon’s history and culture from farmers and pioneering distillers to today’s distillery workers.
The openings followed completion of major renovations to the building, including a new vestibule and front entrance and a new rooftop garden and park.