Getting Started in Group Travel
Are you curious about starting a group travel program? Looking for a way to grow your company? Want to learn how to add group tours to your travel agency portfolio? We have a wealth of free resources to help.
In-Depth Downloads
Whether you're just getting started in group travel or looking for ways to take your program to the next level, we have resources to help. Our free PDF downloads are full of expert ideas and intelligence to help you succeed.
Travel Free and Bring Your Friends
Our most popular download has step-by-step instructions for planning group trips that cost you nothing.
Group Games: Riddles for the Road
Find ten great games for keeping your travelers entertained on long drives. Includes answer keys.
Buyer's Guide for the Group Travel Industry
Learn from travel experts and tackle challenging topics in our deeply researched annual guide.
Your Group Travel Playbook
Interested in starting a group travel program and maybe even making money doing it? Our free PDF Travel Free and Bring Your Friends will teach you how.
Games Your Group Will Love
Looking for ways to entertain your travel tribe on long drives? Find a book full of fun in our free PDF Group Games: Riddles for the Road.
Your Guide to the Group Travel Industry
Learn from travel experts and tackle challenging topics in our free PDF Buyer's Guide for the Group Travel Industry.
Smart Conversations
Our podcast Gather and Go will help you plan, promote and lead better trips. Each episode features travel tips, insider information and conversations with experts that will take your group travel to the next level. Listen here or subscribe in your favorite podcast app.
The Unwritten Rules of Great FAM Tours
Stacy Berry of Sharin' the South Tours returns to the podcast to share how destinations and travel planners can make the most of FAM trips.
Tourism’s Future — Are You Doing Your Part?
Tourism professor Elizabeth Whalen joins the podcast to share how she's training the next generation of tourism pros — and how you can help.
Is it Time to Sell Your Travel Company?
Travel acquisition experts Bob Sweeney and Doug Haugen join the podcast to explain what your company is worth and whether it's time to sell.
MAKEOVER: A New Way to Teach Tourism
Learn Tourism founder Stephen Ekstrom joins the podcast to explain why travel education is broken and how he's working to fix it.
Surprise! Hotels Are Cheaper Than You Think
Hospitality analyst Jan Freitag joins the podcast to explain the complex world of hotel pricing — and why hotels are cheaper than they seem.
BONUS: Courage That Changed History
On this special podcast episode, we follow the Alabama icons whose bravery and conviction launched the Civil Rights Movement.
Insightful Articles
We have been covering group travel for more than 30 years. Our articles feature tons of basics for beginners, helpful how-to explainers and tons creative ideas for growing your travel organization.
Planning Luxury Trips
High-end group trips are about more than just upscale hotels, dining and experiences. Here are five factors to consider.
Recruiting New Travelers
Recruiting new travelers can be as easy as planning a niche "bird watching" trip. As the old adage goes, birds of a feather flock together.
Navigating Busy Season
Navigating the busy season is necessary for planning a quality group trip during the peak of travel in certain places.
Meals Can Make a Good Tour Great
Finding a place for a group to eat involves much more preparation than simply calling a restaurant to reserve a spot. To guarantee a dining experience that’s sure to leave your guests satisfied, prepare and approach group dining with these strategies in mind.
Rethinking Trip Swag
Here are some tips for turning your trip swag from something destined to gather dust to a true marketing asset.
Good Vibes Don’t Pay the Bills
Is your travel program as financially healthy as it should be? Here are some expense categories you should always keep an eye on.
Travel Opportunities
Our OnSite familiarization tour program takes group travel planners like you to experience exciting destinations throughout the U.S. and around the word. Check out our current trip opportunities and click the button below to join our trip announcement list.
Sorry, there are no trips open for registration right now. Click the button below to get announcements about upcoming familiarization tour opportunities.
Join Our OnSite Contact List
Fill out this form to get priority notifications of up coming FAM trip opportunities from The Group Travel Leader.
Essential Updates
Whether you're just getting started in group travel or looking for ways to take your program to the next level, we have resources to help. Our free magazines and e-newsletters are full of the ideas and information you need most.
The Group Travel Minute
Our free e-newsletter brings you travel tips, destination ideas and business insights twice a month.
The Group Travel Leader
Our flagship print magazine brings you the best in group travel journalism 10 times per year.


