ATLANTA, Georgia – Liz Bittner, executive director of Travel South USA, has been named the organization’s first president and CEO. A 25-year industry veteran, Bittner has led the expansion of the organization’s influence in several strategic areas, including the creation of its International Showcase for the inbound market in 2012.

Former staff directors Rob Nolen and David Kemp were named vice president, strategic markets and events, and vice president, global sales and media relations, respectively.