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Download Our New E-book, A Group Travel How-To Guide

Planning group travel for your customers, friends or community members can be fun and rewarding, but it’s also hard work that comes with its share of challenges. The latest e-book from The Group Travel Leader will help you navigate some of the biggest challenges in planning travel and growing your organization’s travel membership.

“The Group Travel How-To Guide” answers some of the questions travel planners raise most frequently and gives recommendations and insight based on interviews with hundreds of successful tourism professionals.

Written by Brian Jewell, executive editor of The Group Travel Leader, the e-book features two chapters on practical trip planning and two chapters with advice on how to build growing, thriving travel groups for the future.

“I meet travel planners at events all around the country, and they consistently ask questions about trip planning basics and about how to increase their business,” Jewell said. “So I have taken insights I have gathered from hundreds of interviews over nearly 15 years in tourism and organized them in an easy-to-read, practical guide that will give group travel planners the tools they need to do business more effectively and to take their group dynamics to the next level.”

Each chapter of the e-book focuses on a topic that will be helpful to travel planners. One section is dedicated to the logistics of booking a motorcoach, which can be an overwhelming task for many planners. Another gives tips on how to plan trips on a budget, which will allow travel organizers to make their trips accessible to more travelers. Other chapters are “Growing Your Group,” with advice on reaching more potential travelers, and “Engaging Your Group,” with tips on marketing trips and driving enthusiasm.

“I’m a strong believer that educating travel planners makes trips better for everyone involved,” Jewell said. “This e-book will help group leaders and tour operators make sure their businesses are growing and that they’re planning the best trips possible.”

The e-book is available as a free download for a limited time. Get your copy today at