SALEM, Ohio — Many travel planners attend travel conferences to get information and ideas that influence their buying decisions. That input includes in-person business appointments, social networking and sponsorships. But it also includes an extremely effective medium that few people think about: floor graphics.
Floor graphics are vinyl stickers adhered to the floor at conferences and tradeshows. They can serve informational, directional or marketing purposes, but they all convey a message.
Floor graphics are meant to be visual and deliver a quick message as people pass over them, and nobody has used floor graphics to accomplish this goal better than Visit Cherokee Nation.
“The Visit Cherokee Nation visual message is a showstopper,” said Charlie Presley of Group Travel Family of Brands.
The bold Native American design is a simple message that generates traveler interest.
“It’s impossible to pass over the Visit Cherokee Nation image for three days on the marketplace floor and not want to take a group there,” Presley said.
Presley credited Cheryl Trask of Cherokee Nation Cultural Tourism for the success of the floor graphics campaign. You can meet Trask at most Group Travel Family of Brands events or contact her at 918-384-6623 or cheryl.trask@cnet.com.
