SALEM, Ohio — The new buzzword is “content,” and The Group Travel Family is creating travel and destination content for the group travel industry and travel planners with its YouTube channel. That outreach has resulted in over 100,000 viewed videos by travel planners nationwide.
Content is simply information that can be used to better one’s life, work and, it is hoped, the world in general.
“The Group Travel family holds seven major group travel conferences a year, and we realized that a lot of great information was being delivered, but only to the delegates in attendance,” said Joe Cappuzzello, president of The Group Travel Family. “That led us to develop the informational videos and build a YouTube channel.”
The informational videos, in the form of interviews, are two to three minutes long.
The Group Travel Family YouTube Channel has more than 1,700 individual videos on the group travel industry and a wealth of information to solve group travel planners’ challenges, as well as insight on new tour products and destinations.
Educational seminars, keynote addresses and motivational presentations are also included on the Group Travel Family’s YouTube channel. They run about 30 minutes. The Group Travel Family adds video content after each travel conference it holds.
“It is our goal to deliver destination content to travel groups year-round,” Cappuzzello said.
The Group Travel Family Channel includes the Select Traveler Conference, the Going On Faith Conference, the African American Travel Conference, Boomers In Groups, the Small Market Meetings Conference and the TravelTalks meetings. View them at www.youtube.com/grouptravelfamily.