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New dancing video launched by USTOA


Scene from USTOA’s new Dancing with Matt video

New York – USTOA’s Dancing with Matt video, which was launched with a reception in New York on June 24, reached 100,000 viewings by mid-July and is being used to promote the association’s active members for worldwide travel.  Matt Harding, a YouTube sensation the past several years since he began dancing with groups of people from throughout the world, visited numerous countries this year to with USTOA members, where he shot videos with their travelers.

“It was such a pleasure to have the intricacies of planning visits to some out-of-the-way places done for me for a change,” said Harding, who heretofore had made his travel plans more independently.  His prior videos have garnered nearly 85 million views on YouTube, making his channel the most watched travel channel on the site.

USTOA president Terry Dale announced the new social media partnership at his association’s annual conference in Hawaii last December.

Harding traveled for more than 90 days to shoot videos in locations like Malaysia, Tanzania, Korea and Chile.  Participating USTOA tour companies included Holland America Line, Goway Travel, Globus, Tauck, CIE Tours International, WorldStrides, General Tours, and Abercrombie & Kent.

USTOA’s 45 tour operator members currently represent more than 150 travel brands serving all seven continents.  To view the new video, go to