SALEM, Ohio — The Panama City Beach Convention and Visitors Bureau has made a three-year marketing commitment to increase visibility in the travel market. They will kick off the marketing outreach by hosting the Small Market Meetings Summit on May 13-14. The Small Market Meetings Summit is a personalized gathering of targeted meeting planners who will meet with a select 25 destinations for in-depth product discussions.
“SMM Summit is a boutique gathering, where meeting planners and destinations build strong relationships,” said Joe Cappuzzello of the Small Market Meetings Summit.
Panama City Beach will follow up that effort by hosting the Select Traveler Conference 2021, where bank travel clubs, alumni associations and upscale travel directors will spend three days at a beach resort. Next the Going On Faith Conference 2023 will be there. At this conference, faith-based and church travel planners will discover the great destination.