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Planning a trip? Bring it to The Beach.

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Myrtle Beach isn’t just any group travel destination. It’s a 60-mile slice of sunshine where everyone belongs. And everywhere you look, it has so much to offer – like warm, sandy beaches, good vibes and outside-the-box adventures that bring people together.


Planning a memorable trip starts with picking the right place to stay. And at The Beach, the lodging options are almost endless. Travelers can choose from more than 150,000 guest rooms in locations all along the Grand Strand. From our hotels and resorts to beautiful beachfront villas, you’ll enjoy all the creature comforts you’d expect – and more.

Attractions & Activities

Of course, that’s just the beginning. The Beach is built for around-the-clock fun, and it’s loaded with activities that any group will love. Young visitors (and the young at heart) will go wild for the SkyWheel and other amusement park rides – plus the games, shops and attractions you can find on the boardwalk. Other groups might gravitate to one of the more than 80 golf courses around Myrtle Beach.

That’s without even mentioning our main attraction – the beach itself. Stretching from North Myrtle Beach all the way down to Pawleys Island, it’s a 60-mile playground where you’re free to have fun your way. The beaches are big enough for everyone. And, since the weather stays warm late into the year, your group can enjoy it no matter the season.

Exploring the Grand Strand

For nature lovers who want to see what’s beyond the beach, nothing beats a trip to the trails and towering mossy oaks of Brookgreen Gardens. Or you can take things further and get up close and personal with ocean life at Ripley’s Aquarium. And naturally, 60 miles of beach means tons of great fishing spots for anglers, too.

If your group is feeling adventurous, take a motor coach tour to see the historic sites and incredible views in each of our 14 unique communities. If you’re feeling daring, hop on a rented Jet Ski or strap in for a stunt-filled boat ride. Your group can even take a helicopter tour for an aerial view of The Beach.

Dining & Entertainment

Wherever your group goes, they’ll find something good to eat. That’s because The Beach is home to over 2,000 restaurants that emphasize variety and big, bold flavors. Fuel your fun with freshly caught seafood, sample some creative fusion cuisine or feed your soul with authentic Southern classics.

When the sun goes down, the fun is just getting started. Myrtle Beach has a vibrant music scene – whether you love live music played in a beachside bar or want to plan your trip around one of our music festival events. If you prefer big productions, check out acclaimed stage acts at the Alabama Theatre or the Carolina Opry.

No matter what brings you together, your group belongs at The Beach. For more information on planning a trip, contact our Group Tour Sales Manager, Sandy Haines.