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Sazerac House to Explore New Orleans’ Cocktail Culture

NEW ORLEANS — Sazerac House, scheduled to open in October in a restored historic five-story building on Canal Street in downtown New Orleans, will explore the history of city’s cocktail culture and the famous Sazerac cocktail that was created in the city 171 years ago.

The Sazerac, a cocktail of whiskey, bitters, sugar and absinthe, was created by New Orleans apothecary owner Antoine Peychaud and is considered the first “branded” cocktail.

The first three floors will feature interactive exhibits that include creating virtual cocktails and bartenders providing information about other popular drinks found in the city throughout the years. Visitors will be greeted by a three-story, glass-encased display wall showing various Sazerac bottles.

There will also be space for the production of Sazerac rye and Peychaud’s Bitters, rum aging, tasting rooms and a retail shop. There will be special event space on the fourth floor and the offices of the New Orleans-based spirits company, Sazerac, on the fifth floor.

The Italianate-style building, which dates from the 1860s, housed several businesses over the years, from hat and glove makers to an appliance store before sitting empty for more than three decades. Much of the original architectural details were retained in the restoration.