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Tourism Cares Names Paula Vlamings New CEO

NORWOOD, Mass. — Tourism Cares has named Paula Vlamings as its new chief executive officer, effective immediately.

Vlamings is the former executive director of the Planeterra Foundation with G Adventures and provided senior sustainability leadership to the Golden Gate National Parks Conservancy’s Institute at the Golden Gate.

Her passion for travel included a recent two-year overland journey from San Francisco to Tierra del Fuego.

Tourism Cares board chairman Derek Hydon praised Vlamings as a dynamic leader who will guide the organization through the next phase of its mission to leverage the power of travel and tourism to help people and places thrive.

Previous CEO Mike Rea will serve as a partner during the transition process as senior program advisor. He will remain in Seattle focusing on building West Coast partnerships, program impact and strategy.

Vlamings recently joined the Tourism Cares with Jordan delegation of 70 senior travel industry representatives who explored that country, visited small social enterprises and launched the Meaningful Travel Map of Jordan. The map promotes a dozen social suppliers that apply the power of tourism to address pressing local issues and bring much needed income to communities.