Change is in the air this spring. It’s not just the flipping of calendar pages that lets us know that life is changing. Examine the group travel landscape around you, and you might notice that it looks remarkably different from the industry you remember of 10 or even five years ago. The passing of the World War II generation and the entry of baby boomers into the group travel market have brought a profound shift in the way we think about tourism.
Along with this new generation and new attitude have come new travel tastes and habits. Savvy tour operators and destination marketers are finding new ways to package trips, even to the cities, states and countries that have been strong players in the tourism market for years.
Group leaders would do well to bring some of this new energy and perspective into the way they plan travel as well. Last year’s itineraries won’t cut it in 2013. This year, it’s time to take some risks and try something new with your travel plans. Just because you’ve never done something before doesn’t mean it shouldn’t be done; it just means you have new adventures to discover.
In that spirit, we at The Group Travel Leader always try to highlight a number of new opportunities and new approaches to tourism that you can use to plan creative, enriching group experiences. For example, we recently included a round-up of outdoor music series and venues around the country where you can take your group to hear everything from symphonic performances to indie rock and electronica DJs. We’ve also shone a spotlight on shows around the country that go beyond standard musical revues to offer unique and memorable entertainment options for groups.
For a really groundbreaking experience for your group, consider taking a tour to Cuba. Since the U.S. government created provisions for certain types of group travel to Cuba in 2011, this country has become one of the most sought-after destinations in our industry. I was fortunate enough to visit with a group last summer, and wrote a feature article on my travel there.
We hope our articles inspire you to do something new with your group in 2013. Take a look at these ideas with an open mind, and let us know what you think.