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City of Arts and Innovation

*Article Sponsored by Visit Winston-Salem*

Travel South Showcase is just around the corner, and Winston-Salem couldn’t be more excited to welcome the more than 600 showcase attendees to our City of Arts and Innovation. We know you will enjoy networking with your fellow industry professionals and discovering what makes our destination special. Winston-Salem invites visitors of all ages and interests to experience our historic, cultural and natural attractions and a dynamic arts and culinary scene.

Begin your group tour at one of our popular historic attractions, world-class museums, charming heirloom gardens or heirloom gardens before savoring innovative takes on Southern and Moravian cuisine. Top off your tour with a visit to the nearby Yadkin Valley wine region, home to more than 40 of North Carolina’s top wineries thus creating the trifecta of group tour experiences.

Our gentle seasons and convenient centralized location near major interstates and highways make Winston-Salem both a prime tour destination for stopovers and a perfect hub from which to visit our many wonderful regional neighbors.

In addition to various themed-itineraries, Winston-Salem creates customized group tours. Visit Winston-Salem’s group tour staff is ready to create the perfect tour that matches your group’s schedule, interests and budget. Our knowledgeable team works with our local hotel partners to help secure the perfect accommodations for your group.

We are happy to provide Visit Winston-Salem welcome bags, visitor guides, along with entertaining and informative step-on guides and area brochures. Tour groups overnighting in Winston-Salem are also offered a complimentary “Southern Wake-Up Call” welcome orientation featuring Krispy Kreme doughnuts and coffee at our historic Visitor Center.

To learn more, please visit us at or contact Group Tour and Services Manager Kay Calzolari directly at 336-728-4237 or email