Marketing your travel business online doesn’t have to be so hard. Chris Cheetham-West knows exactly where to start.
Cheetham-West is a former small-business trainer at Google and is the author of “Digital Marketing for Results: How to Focus on What Matters.” He shares some simple, straightforward and easy-to-execute strategies for online travel marketing in this episode of the Gather and Go podcast.
Plus, we have news about TSA rules; a Road Tip about streamlining your experience at airport security checkpoints; and a Hot Minute tourism promotion videos.
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Resources Mentioned in This Episode
To learn more about Chris Cheetham-West, visit chrisnwest.com.
Follow Chris on LinkedIn, Facebook or Instagram.
Learn more about our OnSite familiarization trips and join the contact list at grouptravelleader.com/fams.
Key Moments From This Episode
0:55 — Travel News: Is peanut butter a liquid?
2:02 — Road Tip: Sailing through airport checkpoints
7:04 — Familiarization trip opportunities
10:17 — How Chris Cheetham-West learned Google’s secrets
13:08 — Should you handle online travel marketing in-house?
16:05 — Simple tips for improving search engine ranking
21:01 — Building credibility through partners
24:36 — A straightforward social media strategy for travel
27:59 — How to promote travel with video
30:36 — Affordable ideas for paid promotion
43:40 — Hot Minute: Are people paying attention to your travel videos?
About the Podcast
Gather and Go with Brian Jewell is a podcast that helps group travel leaders plan, promote and lead better trips. Each episode reaches thousands of professional tour operators and travel agents and the volunteer group leaders they work with, as well as destination marketers, museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes a featured conversation with a smart and influential travel leader. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly.
You can find Gather and Go wherever your listen to podcasts or subscribe by email.
Have questions, comments or ideas for the show? Send them to us at podcast@grouptravelleader.com.
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