SALEM, Ohio — Social media can be a potent form of communication. The Group Travel Family has just passed the 20,000 mark in its social media followers. The organization is dedicated to the well-being of the group travel industry and serves group travel leaders and travel planners of group travel.

“It’s exciting to be able to help 20,000 people plan group travel via social media,” said Jennifer Ferguson of The Group Travel Family. The organization uses social media as a networking and training tool to increase value to anyone organizing group travel. One example is a regular feature by the Federal Motor Carrier Safety Administration on chartering buses and ensuring safe travel habits. “This feature alone reaches 20,000 people who charter buses that take over 5 million people on tours every year,” Ferguson said.

The growth of The Group Travel Family social media reach has been organic, with an 8% annual increase.

“It’s pretty amazing that we have grown to be a group travel information outlet that reaches a targeted market of group travel planners,” said Ferguson.

As a member of the group travel industry, you can follow at facebook.com/travelgroups.