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Marketing Takes New Direction in Gettysburg

GETTYSBURG, Pennsylvania — Destination Gettysburg, formerly the Gettysburg Convention and Visitors Bureau, has announced a new marketing approach that showcases experiences beyond the town’s Civil War heritage.

“The history and heritage of Gettysburg will always be the destination’s legacy,” said Norris Flowers, president of Destination Gettysburg. “We aren’t ignoring that as a key attraction for visitors to travel here, but we are placing a greater emphasis on experiences that take these visitors into unchartered areas of the town and the county.”

These experiences include the county’s wineries, orchards, health and relaxation, antiquing, outdoor recreation, restaurants and family-friendly attractions.

Destination Gettysburg will incorporate a new tagline, “”¦ and you thought we were just history,” as a way to emphasize its strategy to focus on experiences beyond the Civil War.

A new logo incorporates Destination Gettysburg’s new name with vibrant colors and seasonal aspects to showcase its natural beauty and agriculture industry and to highlight Gettysburg and Adams County as a year-round destination.

www.destinationgettysburg.com